

BAKEOLOGY
I got the chance to design new components to launch a new brand identity for an upcoming product line for the bakery and patisserie shop Bakeology. By blending traditional baking craftsmanship with a modern, clean, and fresh aesthetic, the result is a cohesive and recognizable brand identity that reflects both heritage and contemporary appeal.
Time: 4 weeks
Tools: Fineliner/ Photoshop/ Illustrator
Objective: Launching a new brand identity for a bakery product line

Task
For Bakeology, a specialty store for baking and patisserie supplies in Dublin with a focus on craftsmanship and quality, I designed a holistic brand identity which is currently being developed for an upcoming product line.
As part of the ongoing project, I created a logo, business card, and custom wrapping paper to launch the rebranding. The goal is to visually convey the brand’s artistic passion, attention to detail, and premium character. The design combines traditional baking craftsmanship with a modern, clean and fresh aesthetic, creating a cohesive brand presence with strong recognizability.
© 2026 by Mascha Hlushchenko