20 Minuten
UX research and case studies regarding push notifications
The task was to create a comparison framework for developing case studies about different types of push notifications. The goal is to outline how each type functions, their typical use cases, and key considerations for crafting effective, targeted case studies.
Time: (research, case studies) 1 week
Tools: Figma, Powerpoint
COMPARISON: CREATING CASE STUDIES FOR PUSH NOTIFICATION TYPES
When developing case studies around push notifications, it’s important to tailor each one to the specific context and behavior of the notification type:
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Web Push Notifications
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Focus: How brands engage users via browser alerts — even when websites are closed.
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Use Cases: Promotions, news alerts, cart reminders.
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Key Angle: Cross-device/browser delivery and opt-in strategies.
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Mobile Push Notifications
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Focus: How apps retain and re-engage users with personalized messages.
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Use Cases: Time-sensitive offers, activity reminders.
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Key Angle: User segmentation, timing, and deep linking into app features.
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In-App Notifications
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Focus: Real-time, contextual communication during app usage.
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Use Cases: Onboarding, feature tutorials, error messages.
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Key Angle: User journey enhancement and minimizing disruption.
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Desktop Notifications
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Focus: Engagement through system-level alerts tied to web or desktop apps.
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Use Cases: Software updates, security warnings.
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Key Angle: Visibility and urgency, even outside browser use.
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Wearable Notifications
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Focus: Concise, on-the-go alerts optimized for smartwatch screens.
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Use Cases: Health reminders, quick replies, activity tracking.
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Key Angle: Glanceable design, personalization, and sync with mobile behavior.
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USER FLOW
Visualizing and refining user flows forms the foundation of the platform. To create a seamless and user-centric digital experience we had to make sure that users can navigate the employment platform with ease, from creating profiles to searching for jobs and submitting applications. For new users, especially, clear user flows are essential. They help our users understand how to use the platform and what to expect, ultimately making the onboarding process more user-friendly.
Promote interest
Regional focus ➔ Prefer local topics
Personal benefit & entertainment ➔ Relevance increases engagement
Breaking news ➔ Timeliness attracts attention
Short & compelling ➔ Information as concise as possible
Consider behavioral patterns
Low smartphone usage ➔ Content should be consumable without a smartphone
Little movement = higher interaction ➔ Puzzles, QR codes,
interactive elements for a seated target group
Moving content as an eye-catcher ➔ Motion effective for max. 3 seconds
Avoid disinterest
Sensory overload ➔ Avoid overly familiar or overused topics
Heavy content ➔ Prefer light content
Smartphone interaction only situational ➔ QR codes especially useful near seating areas
Optimize perception
Design ➔ Appealing, simple, high contrast, little text, warm colors
Consider time of day ➔ Adjust topic selection depending on the time of day
Image beats text ➔ Prioritize visual content
© 2026 by Mascha Hlushchenko